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THE MILLION DOLLAR AD
This is one of the ads I did for O&M, New York, back in the eighties when
I was freelancing for them on the Compaq account. Dell sued Compaq for $100 million, claiming that the advertising
was critical of their products. Compaq countersued Dell because they said that their advertising over the last three
years was in fact derogatory to Compaq! When the armies of $500 an hour lawyers working for Dell and Compaq finally
discovered that I was responsible for both the Dell and Compaq campaigns… And that they each wanted me to
testify on behalf of their respective clients… The whole thing was quietly dropped. |
