If it does get published, I expect to be forced into early retirement, as it drags all the skeletons out of
all the closets. In the meantime, you’ll have to make do with a recent tome that I helped a good friend of
mine, Hubert Graf, write. It’s available from the publishers, Rizzoli. Or even through Amazon.com the most
amazing "e-business" con job of modern times. Anyway, the name of the book is "In Celebration of
Print" and it's got several of my campaigns in there (mostly high-end consumer stuff). Be warned though, the
book isn’t cheap, but if you want to know how to make great print advertising, it's a damn sight less expensive
than blowing a fortune on an MBA at some scumbag university.
It'll also create a better impression on your coffee table than the well thumbed Swim Suit edition of Sports
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