Freelance Writer/Creative Director
• Over thirty years advertising agency experience, worldwide.
• Last fourteen specializing in technology and business-to business accounts. |
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2001-To Date. Freelancing. New York. London. San Francisco.
• Creative Direction and Strategy for Avaya. Sun. Bausch & Lomb. Bank Beher. |
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1999-2001. Group Creative Director – Senior Partner – JWT New York.
• Creative Direction and writing for Qwest Communications, including award winning TV/print campaigns. Also responsible
for new business in USA and UK. |
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1996/9 New York.
• Creative Direction and Copywriting for all IBM software, networking hardware, Tivoli, ThinkPad and Microelectronics
products worldwide for O&M New York.
• Creative Direction/copy for MCI Data Communications for MVBMS New York
• Consulting services and Web sites for Xerox, XSoft/PARC.
• Advertising for The Economist, Swissair, Wines of Bordeaux, Chemical Bank, Swiss Tourist Board for Graf/Bertel. Xerox,
AT&T, Digital for Y&R New York. |
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Eight Years Northern California.
• Freelanced with agencies in San Francisco, LA, Portland, Seattle, Houston and New York. Clients included: LSI, Seagate,
EDS, Adobe, NEC, Apple, 3Com, Raychem, Mobil, Intel, Novel, Borland, Dell, Canon, Compaq, WordStar, Symantec, IBM, , Hitachi,
Claris, Oracle, Fujitsu, Grid, |
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Ten years London, Paris, Stockholm.
• MD/CD of BBD&O's International business-to business office. Clients included Xerox, SKF, Volvo, Jaguar, DataSaab,
Erikson, Raytheon, British Telecom,
• Monthly column "Personal Casebook" for Adweek’s TechnologyMarketing mag.
• Co-authored “In Celebration of Print” with Hubert Graf for Rizzoli Publishing. |
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Creative awards include:
• Two Gold Lions, Cannes International Film Festival.
• Two Silver Lions, Cannes International Film Festival.
• Eleven CLIO's. Including TV International Hall of Fame 1974.
• David Olgilvy Award 1997 for best O&M North American Campaign.
• Gold EFFIE for best computer software campaign 1997 (IBM O/S2)
• Over four hundred other assorted bits of metal and plastic. |
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Education:
• BA University of Manchester, England.
• MA Royal College of Art, London.
• Winner of The Gold Medal, Royal College of Art, London.
• Fellow of The Royal Society of Arts, London. |
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Languages:
English.
French. |
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